Book 3: TRANSLATING TACTICAL GAINS INTO STRATEGIC AND MORAL VICTORY

The Joint Task Force (JTF) Marawi Information Operations Cell anchored its campaign on winning the hearts and minds of the locals through strategic communication management systems employed in its information operations. All throughout the Battle of Marawi, there was a proliferation of the use of the internet, all forms of digital and social media, electronic gadgetry and many more, by both the operating JTF Marawi forces, the locals; and more so – the enemy which created a paradigm shift that led us to come up with new innovations in the field along with standards such as the hard power and soft power approaches that helped contribute to the overall success of JTF Marawi.